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Established by a military man named Sanchi, the product line started its history from a several patches to attract attention to night vision device fundraising, and is now a full-fledged merch. The Sanchi brand now produces patches, pin badges and stickers.
The words chizaster and chizik are taken from the modern Ukrainian youth meme lexicon and mean the same thing as chinazes, china, etc — in a word pleasure from something or an approving reaction to pleasant things.